Company website that supports salespeople
A company website can genuinely lighten the sales load. The condition is simple: it must be built around the sales process, not just around a polite…
Blog · 839 articles
Marketing blog — page 20
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 20 of 94
839 articles · page 20 of 94
Marketing and sales around one goal
Marketing and sales around one goal is a way of working in which both functions stop being measured separately and start being accountable for the…
What is a good lead and how to define it in a company
A lead is not valuable just because someone clicked and filled in a form or downloaded a resource.
Website before scaling marketing — what needs to be sorted out
Marketing scaling only makes sense once the website works like an efficient acquisition and measurement system, not just a pretty business card.
7 signals that a company needs a strategy more than more campaigns
In many companies, the problem is not a shortage of campaigns, but a lack of clarity about what those campaigns are meant to achieve in the first…
Choosing marketing channels for a company’s business model
Choosing marketing channels only makes sense when it follows how the company sells, what it genuinely makes money from, and what the customer journey…
When does SEO make more sense than paid ads?
The choice between SEO and paid ads is not a matter of voting for the “better” channel.
When do paid ads deliver faster results than SEO?
Paid ads can work faster than SEO. Especially when a business needs traffic, leads or sales immediately, rather than in a few months’ time.
SEO and Google Ads — how to combine both channels sensibly
SEO and Google Ads only make sense together when they pull in the same direction: the same goals, the same data, the same landing pages.
