Trust on a company website — what really affects it
Trust on a company website does not come from one slogan, a nice design or the logo alone.
Blog · 839 articles
Marketing blog — page 19
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 19 of 94
839 articles · page 19 of 94
Page elements that reduce lead generation
Lead numbers rarely fall because of one dramatic mistake. More often, the culprits are small obstacles on the site that add up to an effective brake.
A simpler website, a faster customer decision
A simpler website does not mean a poorer website. It simply means a website that is easier to understand and quicker to use.
CTA on a service page — what works and what gets in the way
CTA on a service page decides one thing: whether the user takes the next step, or simply reads the offer and disappears.
How many forms does a company website really need?
The number of forms on a company website should not be based on the number of subpages.
Contact form that does not put off clients
A contact form is often the final step before a quote request, a request for help or the first contact with a company.
Why users visit a site but do not send enquiries
High traffic on a site does not yet mean that users are ready to send an enquiry.
More conversions without increasing the ad budget
Increasing the number of conversions without raising the ad budget comes down to one thing: making better use of the traffic that is already reaching…
How to squeeze more sales from existing traffic
Squeezing more sales from existing traffic means improving results without adding more visits to the site. It sounds simple.
