Content that educates and supports sales
Content that educates and supports sales means writing with not only traffic in mind, but also the real impact on a customer’s decision.
Blog · 839 articles
Marketing blog — page 18
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 18 of 94
839 articles · page 18 of 94
Company blog as a sales tool, not just an image asset
A company blog supports sales only when it is not a collection of random posts, but part of the customer acquisition process.
Articles that help the client make a decision
A client rarely makes a decision based on a general description of a service alone.
Blog topics from customer questions
A company blog does not start with a brainstorming session. It starts with what customers are really asking.
Sales objection handling content
Sales objection handling content is material that takes a customer from “I have doubts” to “OK, I’m deciding”. No fluff.
Case study in B2B marketing — when it really works
A case study in B2B marketing only works when it is evidence, not decoration on the page.
Case study that builds trust instead of looking like an advert
A good case study shows what working on the client’s problem really looked like, not just the end result.
A good service page answers the client’s questions
A service page should not be just a description of the offer, but a practical tool that guides the client from question to decision.
What should a service page include to increase enquiries?
A service page should drive enquiries. Not just “look nice” or talk about the company in vague terms.
