How to implement CRM in a small service business without losing any lead
In a small service business, a lead is most often lost not because the client lacks interest, but because of chaos on the company side.
Blog · 839 articles
Marketing blog — page 13
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 13 of 94
839 articles · page 13 of 94
How to automate sales follow-up without losing a personal tone
Follow-up automation works well only when the system knows who the lead is, where they came from and what they were looking for at the time of…
How to attract clients with a higher budget without changing your offer
Clients with a higher budget are won mainly through better SEO, not by expanding the service.
How to rewrite a service page so it stops attracting price tenders
A service page should be rewritten when it regularly attracts people looking mainly for the lowest price, rather than the best fit.
How to prove the value of a service before the client decides — without free trial work
A client does not buy SEO services because they got a free sample of work, but because they understand what that service will actually change.
How to shorten the sales cycle in B2B from 3 months to 3 weeks
Shortening B2B sales from several months to several weeks requires a change in priorities, not just more activity from salespeople.
How to write cold emails to companies that really generate replies (with templates)
Cold email to companies works when it leads to a specific business outcome, not just sending a high volume of messages.
How to get a customer back without a loyalty programme and without a discount
A customer comes back without a discount when the next purchase is simple, safe and genuinely helps them achieve their goal.
How to build a testimonial library that sells your services
A testimonial library sells services when it shows a specific problem, the way of working and the result achieved for a similar client.
