How to use AI to generate ideas for ad campaigns before the brief
AI can speed up the search for campaign ideas even before the brief is written, but only when it works from sensible data.
Blog · 839 articles
Marketing blog — page 8
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 8 of 94
839 articles · page 8 of 94
AI for translating and localising marketing content — when it pays off
AI can significantly speed up the translation and localisation of marketing content, but not every piece of content should go through the same…
How to create video sales scripts with AI in 30 minutes
A video sales script can be prepared with AI in around 30 minutes if you first define several critical elements.
How to implement AI to monitor changes on competitor sites
Effective competitor monitoring using AI is about detecting changes that can really shift the balance in SEO.
How to build a sales chatbot step by step without coding
A no-code sales chatbot works best when it solves a specific stage of the buying decision, rather than trying to answer everything.
AI in Google Ads — how to use Smart Bidding and when to turn off automation
Smart Bidding is not a magic button, but a bidding system that works well only with correct data and a clearly set goal.
How to assess which company data is suitable for feeding an AI model
Assessing data for AI starts with selection, not by dumping everything into the model.
How to use AI to analyse competitor content and create better content
AI helps you assess faster what really works in competitors’ content and where you can build a better page.
How to implement AI for handling comments and messages on social media
AI in handling comments and messages on social media works best when it takes over repetitive tasks and quickly hands more complex ones to people.
