How to write post-purchase email notifications that build customer loyalty
Post-purchase notifications are not just for confirming a transaction. They are the moment when a customer judges whether the brand choice was right…
Blog · 839 articles
Marketing blog — page 3
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 3 of 94
839 articles · page 3 of 94
How to prepare your store for Black Friday without cutting margins all year
Black Friday can boost sales, but if it is poorly prepared it can easily damage margins long after the campaign ends.
How to optimise a category page for long-tail keywords without duplicate content
A category page can attract traffic from many detailed queries if it serves one consistent user need.
Wishlist and favourite products — how to use them to win back customers
Wishlists and favourite products help win back customers when they are part of a broader process, not just a convenient add-on on the product page.
How to build a service page that converts visits into enquiries
A service page does not turn traffic into enquiries by accident. It has to answer a specific intent, explain the offer quickly and remove doubts…
How to segment blog leads so salespeople get sales-ready enquiries
The blog usually attracts people looking for knowledge, comparisons and ready-made solutions at the same time, which is why forms alone are not…
Social proof on a site — which elements really influence customer decisions
Social proof works when it removes a specific customer concern before a click, contact or purchase.
How to create PDF proposals that clients read to the end and reply to
A PDF proposal works best when it helps the client make a decision, not just passes on information.
How to tell a buying lead from one who is only researching
Distinguishing a lead ready to buy from a person doing research requires looking at intent, not just the fact of contact.
