How to write a follow-up after a client meeting to close the deal
A follow-up after a client meeting should organise the agreed points and move the conversation towards a concrete decision.
Blog · 839 articles
Marketing blog — page 5
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 5 of 94
839 articles · page 5 of 94
How to measure lead quality by channel and draw budget conclusions
When planning a lead generation budget, it is worth basing it on sales rather than the sheer number of forms.
When it pays to outsource marketing and when to build skills in-house
The decision to outsource marketing is not just about who can do it more cheaply.
Meta Ads vs Google Ads for e-commerce — when to choose
Google Ads and Meta Ads are not substitutes, but channels for different tasks in e-commerce.
How to create a marketing brief so the agency understands what you mean
A marketing brief works when the agency understands not only the task after reading it, but above all the business problem.
How to assess SEO / marketing agency results
Assessing an SEO or marketing agency requires looking beyond Google rankings alone.
How to build a brand in search when keywords have low volume
Building a brand in search with low-volume keywords requires a different approach than classic SEO based on a few popular queries.
How to run seasonal marketing without cramming everything into Q4
Seasonal marketing without chaos in Q4 requires work spread across the whole year, not just a stronger campaign at the end of the year.
How to build brand ambassadors among existing customers
Brand ambassadors are created when a company turns customer satisfaction into a structured process of collecting reviews, usage stories and…
