Benefit-driven copy on a service page without clichés
On a service page, benefit-driven copy is not about writing “nicer”. It is about showing clearly why the offer matters to a specific customer and…
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Marketing blog — page 22
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 22 of 94
839 articles · page 22 of 94
Offer sections that address client concerns
The offer on the website should do more than describe the service. It should defuse specific doubts that stop people getting in touch or buying.
Description of the cooperation process that builds trust
A good description of the cooperation process shows the client what the work will really look like from the first contact through to handover and…
Which customer questions are worth using on your site and blog?
Customer questions are fuel for content on your site and blog, because they reveal what people are really searching for just before buying.
Content for customers before purchase decisions
Content for customers before purchase decisions is material that helps people choose a solution before they submit a form, call or buy.
Content for clients comparing offers
A client comparing offers is no longer looking for general information. They are looking for an answer to which option will be better for them and,…
Content for contact-ready customers
These are content pieces that close the decision. They work when the user is no longer looking for general information, but checking whether it is…
Content plan without guesswork, what to write about?
A content plan without guesswork puts an end to shooting in the dark. It is a way of planning publications based on data, not random “great topics”…
Thematic gaps in brand communication
Thematic gaps in brand communication are the places where a company does not answer the audience’s questions, concerns or needs at a specific stage…
