Not every ranking change requires an immediate response
In SEO, rankings can fluctuate more often than many website owners assume. And not every such change signals a problem.
Blog · 838 articles
Marketing blog — page 32
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 32 of 94
838 articles · page 32 of 94
How to talk to the board about drops after a Google update
A drop after a Google update only becomes a business problem once you know exactly what fell, when it started and what impact it has on the company.
Marketing resilient to algorithm changes
Search engine, social media and advertising algorithms change regularly.
Google updates from a business perspective, not just SEO
Google updates its systems regularly. For a company, however, the key is not the announcement itself, but whether the business result shifts after…
rash decisions after visibility drops — what not to do?
A drop in visibility in SEO is not some kind of “fix plan”, but a signal to diagnose.
AI visibility as a brand-building element
AI visibility is no longer an add-on to SEO, but a separate front in brand building.
Content for the era of AI-generated answers
Content written for AI-generated answers should serve not only rankings and clicks.
Does a company blog make sense in the world of chatbots and AI Overviews?
A company blog can still deliver results. The difference is that today it works differently than just a few years ago, because more and more simple…
How to increase the chance that a brand appears in AI answers
Brand visibility in AI answers is not about adding a few keywords or one schema tag.
