Short video supporting expert content
Short video can genuinely strengthen expert content. Provided you treat it as a concise way of distributing knowledge, not as a separate format made…
Blog · 838 articles
Marketing blog — page 31
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 31 of 94
838 articles · page 31 of 94
Company owner brand in social media
A company owner brand in social media is a real business tool today. Not a marketing embellishment.
Which blog content is best to promote on LinkedIn?
Promoting blog posts on LinkedIn is not about dropping links to your latest articles.
How to measure the impact of social media on traffic and leads
The impact of social media on traffic and leads is only measured once you connect data from links, the website, forms, ad campaigns and CRM into one…
Consistent communication between the website, blog and social media
A user rarely gets to know a brand in one place. Usually, they form an opinion from several touchpoints at once, because they may first see a post,…
Content distribution plan after publishing an article
Publishing an article is only the start if the content is meant to genuinely deliver traffic, interest and conversions.
Google changes without panic — how to interpret them?
It is better to read changes in Google like a diagnosis, not an alarm to rebuild the site.
What to do when traffic drops after a Google update?
A drop in traffic after a Google update does not automatically mean a penalty or a permanent problem with the whole site.
Traffic drop after an update — is it really Google’s fault?
A traffic drop after an update is a diagnosis, not a verdict from Google.
