Canonical tag – what is it and how to avoid content duplication?
The canonical tag helps a search engine recognise which URL should be treated as the primary version of a page when several near-identical variants…
Blog · 839 articles
Marketing blog — page 87
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 87 of 94
839 articles · page 87 of 94
Crawling – how Google indexes your site and how to improve it?
Crawling is the stage when Google discovers URL addresses, fetches their content and assesses whether, and when, to return to them.
Chatbot in marketing – how to increase sales with automation?
A chatbot in marketing is a tool designed to shorten the path from a customer’s question to a purchase, contact or other important action.
What is browser caching and how does it speed up a site?
Browser caching is a mechanism in which the browser stores some of a site’s files on the user’s device, so on return visits it does not…
Branded vs non-branded keywords – which delivers higher ROI?
Branded and non-branded keywords usually serve different roles in marketing, so their ROI is worth analysing separately.
Branded keywords – why are they crucial for your brand?
Branded keywords are a marketing area that, at first glance, may seem obvious, and yet in many companies it remains on the sidelines of activity.
How to find and fix broken links (Broken Links) – guide
Broken links are a technical issue that quickly affects user experience, causes traffic drops and can create indexing problems.
Bootstrap vs Tailwind – which framework should you choose for a project?
Choosing between Bootstrap and Tailwind is, in essence, a decision about how you will build and develop the UI layer in a project.
Mistakes every beginner blogger makes and how to avoid them?
A beginner blogger most often loses out not because of a lack of writing talent, but because they do not have a simple, consistent process for…
