How to use geotargeting and geolocation to increase sales
Geotargeting and geolocation can boost sales when location genuinely affects the customer’s decision.
Blog · 839 articles
Marketing blog — page 85
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 85 of 94
839 articles · page 85 of 94
How Google Display Network works and when to use it
Google Display Network is Google’s advertising system that enables the display of graphic and responsive ads on websites and in apps belonging to its…
Product feed – how to optimise it for Google Shopping
A product feed is, in practice, a database on the basis of which Google recognises what your product is and whether it can safely display it in…
How to analyse data in Google Looker Studio (formerly Data Studio) – step-by-step tutorial
Google Looker Studio is a tool for creating reports and dashboards that organises data from different sources in one place.
Dynamic content vs static content – what works better for SEO?
In SEO, there is no single universal answer to whether dynamic or static content performs better.
Dynamic content – how content personalisation increases conversion
Dynamic Content is a practical way to tailor content to the user without rebuilding the whole site.
Dynamic Search Ads – how they work and when to use them? (Google Ads)
Dynamic Search Ads are a Google Ads campaign format that lets you quickly cover a large part of your offer without manually entering hundreds or…
Website debugging – most common errors and how to fix them
Website debugging is not about a one-off “fixing an error”, but about methodically reaching its real cause.
DevTools in SEO practice – how to analyse a page step by step?
DevTools is one of the most effective tools for manual SEO analysis of a single URL, especially when the standard page view does not immediately show…
