CRO – what it is and how conversion optimisation works
CRO is a way to improve a website’s or app’s results without adding more campaigns or increasing traffic itself.
Blog · 839 articles
Marketing blog — page 79
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 79 of 94
839 articles · page 79 of 94
WooCommerce SEO optimisation
WooCommerce SEO optimisation is about organising the store in such a way that search engines can interpret its structure more accurately, and users…
Best WooCommerce plugins that increase conversions
WooCommerce plugins only lift conversions when they genuinely remove a barrier on the path to purchase.
WooCommerce vs Shopify – what to choose in 2026?
Choosing between WooCommerce and Shopify in 2026 rarely comes down to deciding which platform “is better”.
How to build links in line with Google’s guidelines?
Building links in line with Google’s guidelines comes down to acquiring backlinks that have a genuine editorial, topical or business justification,…
How to convert images to WebP (WordPress, manually, automatically)
Converting images to WebP comes down to preparing lighter versions of the files and correctly attaching them wherever the site actually uses them.
WebP format – what is it and why does it improve SEO?
WebP is an image format that is most often implemented so that a website loads faster without any noticeable drop in graphic quality.
Website performance optimisation – practical techniques
Website performance optimisation comes down to eliminating those elements that actually slow down loading and degrade how the site works.
Key web technologies to know
Web technologies are a set of tools and practices that together make up a website or application running in the browser.
