How Google search is changing and what it means for site owners
Google search is less and less about matching a page to one keyword. Far more often, what matters is whether the content genuinely matches the user’s…
Blog · 839 articles
Marketing blog — page 78
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 78 of 94
839 articles · page 78 of 94
AI Overview — what it is and how it affects visibility in Google
AI Overview is one of the more significant changes in Google results because it reshapes not only the SERP layout, but also the way users “consume”…
SEO or Google Ads — what to choose at the start
Choosing between SEO and Google Ads at the start rarely comes down to the question of which costs less.
How to be visible online and where to start
Online visibility does not come from advertising or publishing random content.
Zero Click Searches – what they are and how they affect SEO?
Zero-click searches are situations where the user gets an answer directly in Google and does not need to visit any website.
How to optimise content with Yoast
Yoast SEO makes it easier to organise content optimisation in WordPress, but it only makes sense when you know from the outset why a given URL…
Bounce rate – what it means and how to lower it
The bounce rate is one of those metrics that is easy to misread. At first glance it seems simple, but in practice it more often says something about…
The most common mistakes that lower conversion
A drop in conversion is rarely the result of one big mistake. Usually, it is caused by a chain of small obstacles that appear along the user’s path…
A/B tests – how to run them effectively
A/B tests let you verify whether a specific change on a page actually improves performance, rather than relying on opinions or gut feeling.
