Types of online advertising — ways to promote a company
Online advertising works best when you match the format to user intent and measure the result in specific events, not by guesswork.
Blog · 838 articles
Marketing blog — page 38
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 38 of 94
838 articles · page 38 of 94
Remarketing – how to win back lost customers?
Remarketing wins back lost customers when it is based on a precise diagnosis and correct data, not on “chasing everyone” with the same ad.
Stories or reels? What’s better to post on Instagram?
Choosing between Stories and Reels comes down to your goal: Stories are better at building day-to-day relationships with existing followers, while…
Rebranding of an online store – when and how to do it?
Rebranding an online store makes sense when the current image, tone of communication or visual design no longer genuinely support sales and…
Overview of the most popular web browsers
Choosing a web browser usually comes down to a compromise between site compatibility, performance, privacy and the convenience of working across…
Online payments in an online store – what to choose?
Online payment methods in an online store are best matched to customers’ actual habits, because they are what determine conversion at checkout.
Marketing plan – elements and examples!
A marketing plan only makes sense when it turns business goals into measurable actions across channels and lets you make decisions based on data.
AI personalisation – the future of online marketing
AI personalisation in online marketing works best when it is based on your own data and a consistent user identity, rather than external cookies.
Perplexity – what is it, how to use it?
Perplexity is a tool combining a search engine with an AI assistant, designed to shorten the path to answers, especially during research.
