Performance marketing – how to measure campaign effectiveness?
Performance marketing can only be assessed properly once you first define the business goal precisely and translate it into the right KPIs.
Blog · 838 articles
Marketing blog — page 39
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 39 of 94
838 articles · page 39 of 94
Performance marketing – what it is and how it works?
Performance marketing is an approach to advertising in which decisions and budgets are based on measurable results, such as sales, leads or app…
Product descriptions that sell – SEO and copywriting
Product descriptions sell more effectively when they answer customer questions and are visible on Google at the same time.
SEO product descriptions – how to sell and rank?
SEO product descriptions work when they both help the user make a decision and give Google clear signals about what the offer is about.
Open source AI – is it worth using?
Open source AI is worth considering when you need greater control over the model, data and costs than closed API services can offer.
Omnichannel – how to combine online and offline sales?
Omnichannel is an approach in which a customer can start a purchase in one channel and complete it in another without unnecessary obstacles, e.g.
Customer service in an online store – standards and tools
Customer service in an online store works best when it is based on clear communication standards and well-designed contact channels.
What and how to write on a fanpage?
A Facebook fanpage works best when you’re clear why you publish and how you’ll know the content is actually delivering results.
The most important digital marketing trends for the coming years
Digital marketing is changing rapidly today under the influence of automation, generative AI and increasingly greater restrictions on access to user…
