How to scale online marketing as the business grows?
Scaling online marketing as a company grows is best started by organising your metrics, because without that a rising budget can “buy” chaos instead…
Category · 272 articles
Digital marketing — page 9
Articles in the Digital marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 9 of 31
272 articles · page 9 of 31
How to advertise a business online?
Advertising a business online delivers the best results when you first put solid foundations in place: a clear message, a defined audience and a way…
How to generate sales leads?
Sales lead generation works most effectively when you start with the basics: you know exactly who you are talking to and what value you deliver.
How to open old websites?
Older websites often disappear from the web or change appearance over time, so opening them usually requires a copy from an internet archive.
How to recover rankings after a Google algorithm update?
A drop in rankings after a Google algorithm update is usually the result of several factors combined: content quality, match with user intent, trust…
How to lower cost per click (CPC) in ad campaigns?
Lowering cost per click (CPC) in Google Ads usually starts with organising the account structure and improving ad relevance, not simply “cutting…
How to write an effective advert? 7 key steps
A good advert starts with a clear answer to the question: what should happen after someone reads it, and who should respond to it.
How to write a good About us page
The “About us” page should help the reader quickly assess whether they can trust you and whether it is worth buying from you.
How to use Microsoft Copilot – the new Bing AI version?
Microsoft Copilot (the new Bing AI version) is a chat based on Bing search that lets you quickly summarise, compare information and draft content,…
