Margin in e-commerce – how to calculate and increase it?
E-commerce margin can be calculated correctly “on paper”, and yet the business still does not see cash, because the calculation lacks the right base…
Blog · 838 articles
Marketing blog — page 41
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 41 of 94
838 articles · page 41 of 94
Marketplace (Allegro, Amazon) as a marketing channel
Marketplace (Allegro, Amazon) should be planned as a full-fledged marketing channel, because it can build reach in parallel, make it easier to…
Internet marketing vs traditional – key differences
Internet marketing and traditional marketing differ mainly in where communication takes place, how precisely you can reach the audience, and how…
Marketing automation in online stores
Marketing automation in online stores organises customer communication and helps recover revenue from repetitive scenarios, such as an abandoned cart…
Marketing automation + AI – future of online sales
Marketing automation (MA) organises “when and to whom” you send a message, while AI refines “what and why”, so online sales can grow without adding…
Machine learning vs deep learning – key differences
Machine learning (ML) and deep learning (DL) differ mainly in how features are created and the types of data they handle most effectively.
Buying Instagram followers (follow) — is it worth it?
Buying Instagram followers comes down to paying to “pump up” the number of follows, most often without any real increase in interest in the content…
What are the advantages and disadvantages of internet advertising?
Internet advertising has both clear strengths and concrete limitations, and their importance depends on which goal you prioritise first: reach, sales…
What are the ways to advertise online on a low budget
Online advertising on a low budget can work, provided that instead of trying to “be everywhere” you focus on one goal, one channel and simple…
