Simple automation scenarios on a small budget
Automation on a small budget is a game of easy wins. It is about improving repetitive tasks using tools the company already has or can add at low…
Category · 33 articles
Marketing automation — page 3
Articles in the Marketing automation category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 3 of 4
33 articles · page 3 of 4
Automation of processes at the intersection of marketing and sales
Automation of processes between marketing and sales organises the path of contact from the first visit to a real sales opportunity.
Contact segmentation with automation
Keeping a database in order does not happen by itself. Contact segmentation with automation lets you organise data and trigger the right actions…
Marketing data cleanup with automation
Marketing data cleanup through automation does one thing really well. It turns scattered reports, spreadsheets and exports from multiple systems into…
Automating content distribution across multiple channels
Automating content distribution across multiple channels streamlines the path from a single source piece to publication and performance measurement…
Follow-up after downloading a resource — what to automate
Downloading a resource is not an end in itself. It is only the start of further work with the contact, because that is when the real follow-up…
Chaos after automation rollout — where it comes from
Automation is meant to bring order to work. Yet after implementation, it surprisingly often exposes the mess that could previously be swept under the…
Does automation really save team time?
Automation can save team time. But that does not happen automatically just because someone has implemented a new tool.
Marketing automation in online stores
Marketing automation in online stores organises customer communication and helps recover revenue from repetitive scenarios, such as an abandoned cart…
