How to rank a company profile on Google?
Ranking a company profile on Google starts with correctly configuring the Google Business Profile and systematically looking after the data that…
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Marketing blog — page 44
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 44 of 94
838 articles · page 44 of 94
How to open old websites?
Older websites often disappear from the web or change appearance over time, so opening them usually requires a copy from an internet archive.
How to recover rankings after a Google algorithm update?
A drop in rankings after a Google algorithm update is usually the result of several factors combined: content quality, match with user intent, trust…
How to lower cost per click (CPC) in ad campaigns?
Lowering cost per click (CPC) in Google Ads usually starts with organising the account structure and improving ad relevance, not simply “cutting…
How to write an effective advert? 7 key steps
A good advert starts with a clear answer to the question: what should happen after someone reads it, and who should respond to it.
How to write a good About us page
The “About us” page should help the reader quickly assess whether they can trust you and whether it is worth buying from you.
How to use Microsoft Copilot – the new Bing AI version?
Microsoft Copilot (the new Bing AI version) is a chat based on Bing search that lets you quickly summarise, compare information and draft content,…
How does generative AI work? A simple explanation
Generative AI works primarily like a statistical model that, based on the context of a conversation, predicts the next parts of a response.
How to add reviews on Google – step-by-step guide
Adding a review on Google is simple, but it is worth preparing in advance so that the review is actually published and visible publicly.
