Content SEO
E-E-A-T optimisation
At the start, I specify which page types we are working on and which roles on the client’s side take part in implementation. I check the legal and brand constraints and establish whether the topic requires YMYL standards. I collect access and materials: the CMS, the list of authors, content, company details, policies, contact information and sources.
About the service
Defining the scope, requirements and implementation model for an audit of on-site E‑E‑A‑T signals
About the E-E-A-T optimisation service
A few service details- Specifying the page types
- Defining roles and responsibilities
- Identifying legal constraints
- Assessing content sensitivity (YMYL)
- Required access and materials
- Model for implementing changes in the CMS
Work process
How I run E‑E‑A‑T signal optimisation, step by step
I start the cooperation by specifying the scope and the rules for implementation. I then collect access and materials, so that I can assess the content, the authors and the trust elements without gaps. Next, I hand over the tasks for implementation in line with the agreed model.
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Scope and roles
I establish which page types we are working on, who takes part on the client’s side and what the legal and brand constraints are, including any YMYL requirements
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Access and materials
I collect access to the CMS or a route for handing over changes, and the materials: the list of authors/experts, content and information about the company, policies, contact details and reference sources.
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Assessment and implementation
On this basis I assess the E‑E‑A‑T signals in the content, author profiles, company pages and trust elements, and hand over the recommendations and tasks for implementation at the agreed pace and with the required approvals.
Start and defining the scope of work
The start and defining the scope of work mean specifying which page types we will be working on and how changes will be implemented. At this stage we establish whether the optimisation will cover, for example, articles, categories or offer pages, and which roles on the client’s side will be involved in the process. In parallel, we identify the legal and brand constraints that may affect the content, author bylines, company descriptions or liability statements. The result is a clear scope of work that makes it possible to move on to the audit of E-E-A-T signals without anything left unsaid.
The start is also when the decision is made on whether the subject area requires heightened content sensitivity standards (YMYL), e.g. in health or finance contexts. If the content is sensitive, the emphasis on authors, review, sources and the use of appropriate disclaimers increases, and some changes may require formal approvals. We also establish who implements the changes: the contractor in the CMS or the client’s team on the basis of the materials handed over.
Key access and input materials
Key access and input materials are the set of information needed to carry out the work and prepare changes to the content and trust elements. The basis is access to the CMS or the option of handing over changes for implementation, depending on the agreed cooperation model. Work on authorship signals requires a list of authors and experts along with the details that make it possible to prepare or complete their profiles. We also use the existing content and materials about the company to assess the consistency of the communication and the missing elements of transparency.
Analysing on-site trust requires the current policies and documents and the contact details, which support the verification of company pages and contact paths. Reference sources are another important input, as they make it possible to properly organise citations and references to credible materials. The collected materials make it easier to point out where the content needs clarifying, updating or the correction of imprecise wording. The fuller the input, the more smoothly we can move on to assessing E-E-A-T signals at the level of content, authors, company pages and trust elements.
- Access to the CMS or the option of handing over changes for implementation
- List of authors/experts
- Existing content
- Information about the company
- Policies and terms and conditions
- Contact details
- Reference sources
E-E-A-T signal audit: the key aspects
An E-E-A-T signal audit means assessing how the site communicates experience, expertise, authoritativeness and trustworthiness in the key places. The verification covers the content level, the author layer, company pages and the trust elements visible to the user. In parallel, reputation is checked: the consistency of information about the brand and the authors in public sources, citations, mentions, and the quality and context of links to the site. The aim of the audit is to capture the gaps and inconsistencies that make it harder to clearly “read” the signals of quality and accountability.
The results of the audit are collected in a report that contains observations backed by example URLs, a risk assessment, a list of gaps and implementation recommendations grouped by page type. The report organises the findings so that they can be turned directly into an implementation plan: quick fixes, template changes, content work and tasks that require legal or expert approval. At the same time, it should be borne in mind that this work puts the signals of quality and trust in order, but it is not a guarantee of specific ranking results; the impact also depends on the competition, the history of the domain and other SEO factors.
- Assessing E-E-A-T signals at the level of content, authors, company pages and trust elements
- Verifying reputation and mentions: consistency of information, citations, link context
- A report with example URLs, a risk assessment, a list of gaps and recommendations by page type
Analysis of authors and their responsibility
The analysis of authors and their responsibility checks whether authorship and subject-matter roles are clearly assigned and consistently presented on the site. It verifies whether the content carries the right bylines and whether the author bios contain information that makes their competence and experience clear. Another important element is assessing whether, where justified, the role of a reviewer or expert is indicated. The analysis also covers the consistency of bylines across the whole site and the presence and quality of author profile pages.
The findings from this part of the audit go into the report in the form of specific example URLs, a list of gaps and recommended changes in the area of authorship. This makes it possible to point out where bios need clarifying, bylines need tidying up or author profiles need completing with qualifications and publications. These recommendations are the basis for further implementation work in the “authorship and bios” area, and are then verified for correctness and consistency after implementation.
- Assigning authorship to content and consistency of bylines
- Bios: qualifications, experience, publications
- The role of a reviewer/expert (where justified)
- Author profile pages and their completeness
Assessing content for expertise and experience
Assessing content for expertise and experience means checking whether the materials are complete in substance and show a practical understanding of the topic. I verify how up to date the information is, the presence and quality of sources, and whether the content contains evidence of experience (e.g. procedures or examples). The cautionary language is also checked, so that the wording is precise and appropriate to the level of responsibility the topic carries. Part of the assessment is how well the content matches user intent, so that the reader can easily understand who is presenting the information and on what basis.
The results of this assessment are turned into specific editorial changes in the places where there are gaps, outdated information or imprecise statements. The scope of the recommendations includes, among other things, adding sources, writing practical sections and updating the dates and the information about the content review. If a given area requires heightened standards (YMYL sensitivity), the emphasis on clearly indicating subject-matter responsibility, review and appropriate disclaimers increases. Content that carries specialist responsibility may require the approval of a designated expert, and in regulated areas also legal arrangements on the client’s side.
- Completeness and currency of the content and its match with user intent
- Sources and citations: presence, quality and relevance
- Evidence of experience: procedures, examples, practical sections
- Correcting imprecise statements and tidying up the cautionary language
- Updating the dates and the information about the content review/update
Verifying trust and reputation elements
Verifying trust and reputation elements includes checking whether the site clearly communicates transparency, identifying details and contact paths. I analyse the content and consistency of pages such as About us and Contact, as well as the terms and conditions and policies, and the information about customer service and the terms of service. The transparency signals are assessed, including whether the user can easily find information about accountability and the rules by which the company operates. Where necessary, the places that need clarifying or tidying up are pointed out, so that the information is unambiguous across the whole site.
Part of this work is also the analysis of reputation and mentions, that is, the consistency of information about the brand and the authors in public sources and the quality and context of links to the site. I check where citations and mentions appear and whether they support credibility or introduce inconsistencies in the communication. On this basis, guidance is prepared for making the information about the brand consistent in the places where it is not, and for strengthening citations of credible sources. If the changes concern content that carries specialist responsibility or regulated areas, expert approvals and legal arrangements on the client’s side may be needed.
- Trust pages: About us, Contact, terms and conditions/policies, terms of service
- Identifying details and information about customer service, plus clear contact paths
- Transparency signals: accountability, rules for verifying and updating content
- Reputation: consistency of the data about the brand/authors in public sources
- Mentions, citations and the context of links leading to the site
Testimonials
What clients and the industry say
Feedback from clients and industry people I have worked with on SEO projects.
I had the chance to work with Kuba at Kulturalnie o SEO, an event I organise. Kuba did a great job as a speaker and received high marks from the audience. He showed professionalism and broad knowledge. In other projects at Vestigio, Kuba shows enormous commitment, a willingness to explore and implement new ideas, and excellent organisation of his work.
01 / 08
You talk to me, not a salesperson
Tell me what you want to achieve. I’ll reply personally
I work as a freelancer: the same person reads your message, prepares the quote and then runs the project. No sales team in between.