Marketing dashboard for the board
A marketing dashboard for the board is one screen that tells you straight away whether marketing is really delivering business results.
Category · 77 articles
Analytics — page 3
Articles in the Analytics category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 3 of 9
77 articles · page 3 of 9
Which reports should you check weekly, and which monthly?
A good reporting cadence is simple. Some data should be used for a quick response, while other data is better suited to calm trend analysis, because…
How to detect that a campaign generates the wrong type of traffic
High traffic from a campaign is not yet proof that the campaign is working.
User path analysis on a website
User path analysis on a website shows how people really move through a site, from entry to conversion, abandonment or return.
Where users drop out of the sales funnel
The sales funnel shows the user journey: from entering the site to completing the order.
How to measure content effectiveness without only looking at pageviews
Content effectiveness is measured by what it does for the user and the business, not by how many times someone opened it.
Measurement goals for a service page
A service page should measure not only traffic. It should primarily measure the actions that genuinely end in contact with the company, because only…
Which channels support buying decisions, even if they do not close them?
A buying decision is almost never made after a single visit to a site. Most often, the user first comes across the brand, then compares options,…
What to monitor after launching a new site?
Publishing a new website does not close the project. It only opens a period of heightened scrutiny.
