Google Search Console – complete guide
Google Search Console (GSC) is a tool that shows how your website performs in Google’s organic results and where indexing and visibility issues…
Category · 77 articles
Analytics — page 7
Articles in the Analytics category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 7 of 9
77 articles · page 7 of 9
How to analyse competition in SEO and turn it into an advantage?
Competitive analysis in SEO is the foundation of every effective SEO strategy.
How to measure SEO results and which metrics matter most
Measuring SEO results only makes sense when it shows not just growth in visibility, but also a real impact on traffic and business performance.
Bounce rate – what it means and how to lower it
The bounce rate is one of those metrics that is easy to misread. At first glance it seems simple, but in practice it more often says something about…
A/B tests – how to run them effectively
A/B tests let you verify whether a specific change on a page actually improves performance, rather than relying on opinions or gut feeling.
The most common mistakes in web analytics and how to avoid them
Web analytics only makes sense when the data is complete, consistent and interpreted correctly.
How to analyse the user journey and increase sales?
Analysing the user journey lets you check how people really move from first contact with a brand to purchase or sending an enquiry.
Web analytics vs. Google Analytics 4 – what you should know?
Web analytics and Google Analytics 4 are often lumped together, although in practice they mean two different things.
ROAS vs ROI – how to measure campaign effectiveness?
Campaign effectiveness cannot be reduced to a single metric, because an operational marketer and a business owner are asking different questions.
