How to measure the impact of social media on traffic and leads
The impact of social media on traffic and leads is only measured once you connect data from links, the website, forms, ad campaigns and CRM into one…
Category · 77 articles
Analytics — page 4
Articles in the Analytics category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 4 of 9
77 articles · page 4 of 9
Data-driven marketing plan, not gut feeling
Data-driven marketing does not take prisoners. It is a way of making decisions in which budget, channels and priorities result from measurement, not…
Performance marketing – how to measure campaign effectiveness?
Performance marketing can only be assessed properly once you first define the business goal precisely and translate it into the right KPIs.
How to use AI for research and data analysis?
AI can significantly speed up research and data analysis, but only if you start with a clearly defined goal and research questions.
How to check your Google reviews?
If you’re wondering how to check your Google reviews, the quickest way is directly in the contributions profile in Google Maps.
How to add reviews on Google – step-by-step guide
Adding a review on Google is simple, but it is worth preparing in advance so that the review is actually published and visible publicly.
Google Analytics 4 and SEO – how to analyse data?
GA4 can support SEO only when data are collected and interpreted consistently, without attribution errors and event “noise”.
E-commerce analytics – which metrics really matter?
E-commerce analytics only makes sense when you measure what truly reflects business value, not just traffic or “nice” charts.
SEO stats every marketer should know
In today’s digital world, SEO has ceased to be merely an optional strategy – it has become a key tool for success for marketers.
