UTM parameters – how to track marketing campaigns correctly?
UTM parameters are a simple way to tag links that lets you pinpoint exactly where traffic on your site really comes from.
Category · 77 articles
Analytics — page 8
Articles in the Analytics category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 8 of 9
77 articles · page 8 of 9
How to analyse heatmaps in practice (case study)
Analysing heatmaps in practice lets you check how users actually use a page, rather than relying on assumptions from the designer, marketer or…
User feedback – how to collect and use it
User feedback is a practical source of insight into where a product, service or communication is genuinely doing its job, and where it starts to lose…
Heatmap – how to analyse user behaviour on a website
A heatmap shows how users really use a website, not how we think they should use it.
How to analyse data in Google Looker Studio (formerly Data Studio) – step-by-step tutorial
Google Looker Studio is a tool for creating reports and dashboards that organises data from different sources in one place.
DevTools in SEO practice – how to analyse a page step by step?
DevTools is one of the most effective tools for manual SEO analysis of a single URL, especially when the standard page view does not immediately show…
Data Layer – what is it and how does it help track users (GA4, GTM)?
Data Layer is one of those solutions that organise analytics more effectively than adding another tag or another report.
Direct Traffic – what it means and why it rises (or falls) in Google Analytics?
At first glance, Direct Traffic in Google Analytics seems simple, but in practice it can be one of the most misleading channels.
How to analyse CTR and conversions in Google Analytics?
Analysing CTR and conversions in Google Analytics comes down to checking whether clicks really translate into valuable actions on the site.
