How to prepare your store for Black Friday without cutting margins all year
Black Friday can boost sales, but if it is poorly prepared it can easily damage margins long after the campaign ends.
Category · 103 articles
E-commerce — page 3
Articles in the E-commerce category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 3 of 12
103 articles · page 3 of 12
Wishlist and favourite products — how to use them to win back customers
Wishlists and favourite products help win back customers when they are part of a broader process, not just a convenient add-on on the product page.
Meta Ads vs Google Ads for e-commerce — when to choose
Google Ads and Meta Ads are not substitutes, but channels for different tasks in e-commerce.
AI tools for product content creation — which deliver consistent quality
AI tools for product descriptions should be assessed not by a single impressive text, but by the stability of results across the whole catalogue.
Attribution in e-commerce — how to assess which channel really makes money from customers
Attribution in e-commerce only makes sense when it helps you make a better budget decision, not just neatly split sales between channels.
Which content really supports sales?
Content that genuinely drives sales is not about “making traffic”, but about closing decisions.
Content matched to the customer’s buying journey
Content matched to the customer’s buying journey is a way of thinking about content so it answers the audience’s questions exactly when…
Content that educates and supports sales
Content that educates and supports sales means writing with not only traffic in mind, but also the real impact on a customer’s decision.
Company blog as a sales tool, not just an image asset
A company blog supports sales only when it is not a collection of random posts, but part of the customer acquisition process.
