How to reduce cart abandonment with better communication
Cart abandonment can be reduced. And that is not a cliché. However, one email or a one-off promotion is rarely enough, because abandonment usually…
Category · 103 articles
E-commerce — page 5
Articles in the E-commerce category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 5 of 12
103 articles · page 5 of 12
Which product categories have the highest growth potential?
Assessing the growth potential of product categories aims to identify where it’s truly worth investing time, budget, and operational resources.
Content marketing in e-commerce without publishing for the sake of it
Content marketing in e-commerce only makes sense when it genuinely supports sales, product selection or the quality of traffic in the shop.
Buying guides as sales support
Buying guides sell when they lead the user from uncertainty to choice, rather than just putting forward general information.
Category pages that help with buying decisions
A category page can genuinely help with a purchase. The condition is simple: it organises the offer according to how the user actually chooses a…
Store visibility without adding hundreds of weak pages
Store visibility does not have to grow by publishing dozens or hundreds of weak subpages.
Growing an online store without chaos in the structure
Growing an online store without chaos is a simple rule. New categories, filters, pages and URLs should be created according to one plan, not under…
Migrating a shop without losing sales or visibility
A shop migration is one of those projects where it is easy to mistake the launch of a new version for real business success. And that is no cliché.
Product page errors that lower conversion
A product page often closes the sale more effectively than the advert, listing or Google ranking itself.
