Customer reviews in online store marketing
Customer reviews in an online store are not a decorative extra, but a tool that genuinely works for sales, trust and the quality of the offer.
Category · 103 articles
E-commerce — page 6
Articles in the E-commerce category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 6 of 12
103 articles · page 6 of 12
Trust in e-commerce without a costly redesign
Trust in an online store can be improved without a costly overhaul from scratch. And that’s not a cliché.
Search in an online store — how to assess its effectiveness
A search function in an online store only makes sense when it really shortens the path to the right product or a specific answer. Full stop.
Landing pages for seasonal campaigns in e-commerce
A seasonal landing page in e-commerce is a page built for a specific demand peak, not for general traffic to the store. And that makes a difference.
Promotion that does not damage brand image
Promotion can boost sales. And at the same time it can undercut the brand if it is badly designed.
How to increase average basket value through better offer presentation
Increasing average basket value is not about simply raising prices, but about making it clear to the customer what is worth adding, comparing or…
When the store’s problem is not traffic, but the offer or UX
A store can have enough traffic and still sell poorly if the problem lies in the offer, communication or the checkout journey.
Where users drop out of the sales funnel
The sales funnel shows the user journey: from entering the site to completing the order.
Which channels support buying decisions, even if they do not close them?
A buying decision is almost never made after a single visit to a site. Most often, the user first comes across the brand, then compares options,…
