How to create titles that attract clicks without being “clickbait”?
It is possible to win clicks without clickbait, provided the title makes an honest promise and immediately shows what result the reader will get.
Blog · 839 articles
Marketing blog — page 71
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 71 of 94
839 articles · page 71 of 94
How to measure ROI in digital marketing?
ROI in digital marketing should be measured in a way that answers one fundamental question: do your actions actually generate profit after accounting…
How to measure SEO results and ROI?
Measuring SEO results and ROI starts with defining precise goals and KPIs that can be reported on regularly in GA4, Google Search Console and rank…
Vector graphics — what are they? Pros, cons and examples
Vector graphics eliminate the problem of quality loss when enlarging logos, icons and illustrations, because they are not based on pixels.
Google Search Console – complete guide
Google Search Console (GSC) is a tool that shows how your website performs in Google’s organic results and where indexing and visibility issues…
Deepfake and AI – how to recognise fake content?
You can usually recognise deepfake not by one “magic test”, but by a set of small inconsistencies in the image and sound that together create red…
What are streaming platforms?
Streaming platforms are services that deliver audio or video over the internet “on the fly”, without the need to download the entire file.
What is an Nginx server? How to make a correct …
Nginx is a popular web server and reverse proxy that often sits “at the front” of the infrastructure, handling HTTP/HTTPS traffic before it reaches…
What is the AVIF extension? Use on websites
Large, poorly compressed images are among the most common causes of slow page loading and worse Core Web Vitals results.
